"She Said She Liked Me!"
Actor McLean Stevenson describing how his wife tricked him into marrying her
Three things people want:
1. To be liked
2. To be remembered
3. To have fun
The first thing those responsible for business development need and want: To get in front of potential customers. To do that they have to be liked. And they have to be remembered first when the customer is finally ready to do business.
If you're responsible for business development, learn how to give people what they want so you can get your foot in the door - and keep it there.
But don't worry. Even though they'll like you, bigamy is still a no-no and, unlike McLean Stevenson, you will not have to marry them all.