Just Some of the 45 Sales Fundamentals


  • You’re on the bubble. Play like it.
  • Beware the silent buyer.
  • How to know what you know. You don’t know. And what you’re looking for.
  • Three ways to stop shooting yourself in the foot on the first interview.
  • You sound like every other salesperson. Quit it!
  • Your elevator pitch should draw people to you like a magnet.
  • Ask customers questions that pertain to what you sell in ways that affect them.
  • The salesperson’s job is discovery, evaluation and persuasion.
  • Shock the prospect out of her complacency with sudden silence.
  • The most important sales lesson I learned my first year in sales over 40 years ago. And it’s still the most important today. 

Cast in Stone

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