• 15 Seconds of Sheer Terror: Stage Fright
  • Scripts Are Phony: Remember the Gettysburg Address?
  • Let’s Get Real: Or, Let’s Not Play
  • Shut Up Your Face: The Rules for Writing Initial Call Scripts
  • Laying the Groundwork: How to Create Benefit Statements
  • Voicemail Script for the Principal: This Is Your “Radio” Commercial
  • Gatekeeper Script: They Have Connections
  • Principal Script: Forget the Details – Principals Make Decisions
  • Overcoming Call Reluctance: How Scripts Can Help
  • Staying Motivated: Changing Lives
  • Appendix A: Why Canned Scripts Should Stay in the Can
  • Appendix B: Complaints That Cold Calls Don’t Work

The Blueprint for Cold Calling Scripts

  • BOOKS ARE DIGITAL PDF FILES so no actual physical product is shipped. Digital download is immediate after checkout and is delivered to the email associated with your order. If you don’t see them in your regular email box, check your spam or junk email folders.