Contents

 

  • 15 Seconds of Sheer Terror: Stage Fright
  • Scripts Are Phony: Remember the Gettysburg Address?
  • Let’s Get Real: Or, Let’s Not Play
  • Shut Up Your Face: The Rules for Writing Initial Call Scripts
  • Laying the Groundwork: How to Create Benefit Statements
  • Voicemail Script for the Principal: This Is Your “Radio” Commercial
  • Gatekeeper Script: They Have Connections
  • Principal Script: Forget the Details – Principals Make Decisions
  • Overcoming Call Reluctance: How Scripts Can Help
  • Staying Motivated: Changing Lives
  • Appendix A: Why Canned Scripts Should Stay in the Can
  • Appendix B: Complaints That Cold Calls Don’t Work

The Blueprint for Cold Calling Scripts

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